Rocko DeLuca, a veteran athletics administrator with 14 years of experience at the University of Colorado, the Denver Broncos, and most recently with six years at the University of Massachusetts, was named Deputy Athletics Director at UC Davis in August.
In his role, DeLuca oversees external affairs for the Aggies, which includes communications, development, ticket sales, sponsorships, and marketing and event presentations. He was most recently the Senior Associate Athletics Director and Executive Director of Development at UMass, serving in several leadership positions, including fundraising, sport program administration and external relations.
UMass, a member of the Atlantic 10 Conference, sponsors 21 varsity sports, has 650 student-athletes and a $36 million budget, each of which compares similarly with UC Davis. DeLuca gained valuable experience in university relations, strategic planning, budget design and management, student-athlete life, marketing, project management, and several other areas from UMass.
He was integral in the planning, design and funding for $75 million in athletic facility projects, provided leadership for more than $26 million in athletics fundraising – including a $10 million individual gift to UMass Athletics, its largest ever – and was responsible for oversight of all department, university, conference and NCAA compliance.
DeLuca was Assistant Athletics Director for Development and Major Gifts at Colorado from 2006-10. Total giving increased significantly to nearly $11 million annually during his tenure and he helped raise $3 million in capital improvements for football and basketball. He was assistant director of the Buff Club at Colorado from 2002-04, adding 1,200 new members and also launched The Stampede Magazine for the organization.
Prior to Colorado, DeLuca was a premium seating executive for the Denver Broncos from 2000-02, managing executive suites and club level sales for Invesco Field (now Sports Authority Field) at Mile High Stadium. He was the sales leader for the highest amount of new club seats sold at $500,000 annually and developed and managed marketing procedures for the ticket office’s accounting reports.
DeLuca earned his undergraduate degree in kinesiology from Colorado in 1999 and his master’s degree in sports administration from Northern Colorado in 2001. He and his wife Kristin have a daughter, Siena.
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